Published:  20:59 Thursday - December 29, 2011

Five petal lotus have been selected as the slogan and symbol of Vietnam tourism. Besides , a new slogan is replaced slogan "Vietnam – Hidden Charm".

The Vietnam National Administration of Tourism said on Dec. 27 in Hanoi that the new slogan and symbol were approved by Minister of Culture, Sports and Tourism and that they will be used for the national tourism promotion programme between 2012 and 2015.

“Vietnam – Timeless Charm” and the five-color lotus have been selected as the slogan and symbol of Vietnam Tourism. They represent a new period of the sector’s development.

 In Vietnamese people's mind, the Lotus as one of the four graceful flowers and plants, along with the pine, daisy, bamboo, apricot flower. Known as the ‘flower of the dawn’, the Lotus is found throughout the country at lakes and ponds. 

In Buddhist symbolism, the lotus represents purity of body, speech, and mind, floating above the muddy waters of attachment and desire. The Buddha is often depicted sitting on a giant lotus leaf or blossom. According to legend, he was born with the ability to walk and everywhere he stepped, lotus flowers bloomed.

To the Vietnamese, the lotus is the symbol of purity, commitment and optimism for the future. The elegance of the lotus is often cited in the Vietnamese folk songs and poems. So, not surprising when the lotus become Vietnam's national flower.

The new logo was designed by Artist Tran Hoai Duc, using the image of lotus to symbolize the beauty of Vietnam and Vietnamese people's souls. 

The five petals of the lotus with five different colors symbolize the charm and development of Viet Nam tourism. Colors of lotus indicates diversity of tourist products, fantastic experiences and beautiful feelings of tourists to Viet Nam. In which, the blue for sea and island tourism, green for eco and natural tourism, orange-yellow for cultural and historical tourism, violet for adventure tourism and pink for hospitable and dynamic Vietnamese. The image of blooming lotus represents for a new developing stage of Viet Nam tourism industry.

The launch of this slogan and logo plays an important role to develop Viet Nam tourism brand aiming to convey the sector's message as well as to bring positive feelings for toursits in Vietnam travel.

Inheriting the success of the previous slogan “Vietnam – The Hidden Charm” in the period 2005-2011, Viet Nam – Timeless Charm brings a feeling of wide-open horizon of space, time as well as the diversity of tourist products in Viet Nam.

It is hoped that the new slogan and logo will contribute to improvement of Vietnam's image, brand and competitiveness to attract more international tourists  joining the discovery tours in Vietnam.

Vietnam Tourism- Tours in Vietnam- Vietnam Travel Company
Thing to do in Halong Bay Vietnam, Halong Cruise, Halong cruises, Travel to Vietnam, Vietnam Tourism, Halong bay Vietnam